Join our team
Digital Marketing Manager
Help Elegent Driving Academy grow its reach, strengthen its brand and connect more learners with professional driving tuition.
Applications open
Role details
Employment
Full-time
Salary
£51,000
Hours
37.5 per week
Duties and responsibilities
- Collaborate with senior team members to shape the range of driving lessons, courses and training services, and contribute to marketing and sales strategies and targets.
- Collate market research to analyse pricing, lesson packages and the overall experience for learner drivers.
- Manage digital marketing across social media, the company website and online advertising to build brand awareness.
- Use digital marketing to increase enquiries and lesson bookings.
- Build relationships with local businesses, organisations, schools, colleges and other potential partners.
- Assess marketing performance with senior management and recommend changes to pricing, offers, packages and services based on research and campaign results.
- Analyse sales, lesson bookings, packages and performance data to identify trends and opportunities, then develop campaigns that support business growth.
- Ensure marketing aligns with the Academy's services, brand and offers.
- Keep up to date with reviews and promote positive customer experiences.
- Monitor driving-school services across Poole, Dorset, Hampshire, Wiltshire and Somerset to help the Academy remain competitive.
- Prepare reports with improvement measures for the Academy's marketing strategies.
Key skills
- Experience promoting services through online marketing and social media.
- Strong knowledge of digital marketing principles and trends.
- Good attention to detail.
- Ability to manage marketing budgets and resources.
- Negotiation and creative-thinking skills.
- Strong project-management skills.
- Understanding of our services.
- Ability to run multiple campaigns and meet deadlines.
- Strong commercial awareness and an understanding of how marketing generates enquiries and growth.
- Ability to understand customer behaviour.